1 Billion Followers Summit

1 BFS Agenda

Zach King

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Step into the world of viral magic with Zach King! In this keynote, Zach takes you on a journey through the ever-changing content game, from the days of Vine to TikTok and YouTube. He will share what he has learned about storytelling, connecting with audiences, and staying ahead in the fast-moving digital scene.

Whether you are a pro creator or just getting started, this session is packed with simple strategies to help you grow and keep your digital brand thriving. 

ETIHAD AIRWAYS HALL

How to Stay Relevant for a Decade

CONTENT TRACK

Simon Squibb

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Set Your Goals, Watch Your Business Soar!
Simon Squibb reveals the magic of purpose and how it fuels growth and success.

Don’t miss this chance to align your goals with your passion and vision unlock your true potential today!

Unlocking Business Potential Through Purpose with Simon Squibb

Naguib Sawiris

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Anas Bukhash

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One of the MENA region’s most influential business leaders, will share insights on building a personal brand that resonates and stands the test of time.
Naguib will discuss how his personal identity became integral to his business empire and how entrepreneurs can leverage their unique voice and values to build powerful brands. From his leadership in telecommunications to his investments across diverse industries, this session will highlight the role of authenticity and vision in creating a lasting legacy.

Being the Brand

Fares Akkad

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This session will unlock the future of AI with Meta, exploring groundbreaking advancements and how creators can leverage AI to enhance their content, streamline workflows, and stay ahead of the curve.




Unlocking the Future of AI with META

TECHNOLOGY TRACK

Osama Almuslim

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In this fireside chat Osama Al-Muslim, will share how he’s revolutionized storytelling with his unique mix of fantasy and suspense. Osama will discuss his journey from self-publishing his first book to becoming one of the region’s most influential writers. He’ll also explore how digital platforms and social media have helped him connect with millions of readers and expand his reach. Plus, get a sneak peek into the upcoming TV adaptation of "Khawf".

The Essence of Content Creation

Discover the incredible new products, trends, and fan communities transforming the creator economy. Learn how to capitalize on these new innovations to stay ahead in content creation, build deeper fan connections, and elevate your YouTube career. This session serves as a guide to what's new at YouTube in 2025 and how to build a content portfolio that thrives in today's competitive landscape.

Your 2025 Guide to Youtube's Innovations

Join motocross legend Mohammed Al Balooshi and parkour trailblazer Jaan Roose for an inspiring conversation about Red Bull's 360° partnerships. This panel explores how the brand boosts athletic performance, digital presence, and career longevity. Attendees will gain insights into the challenges athletes and creators face and how brands and other partners can empower success and extend career longevity.

Building an Iconic Creator Brand: Red Bull Case Study

ECONOMY TRACK

Jay Shetty

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In this talk, Jay reveals that the most important muscles we can develop are those of resilience and learning to use pain for positive growth. You'll learn what it means to build resilience and how we can build a stronger legacy on the foundation of struggle. Jay will share practical steps and encouraging insights on how hard times bring strength and beauty. By living into our own core values, practicing gratitude, creating TIME every day to reflect and develop our own behaviors in an environment where change is the only constant and levels of uncertainty the highest it’s been in generations, we can adapt, thrive, change and use moments that seem terrifying to build resilience and not give up.

1B AGENDA

Exciting sessions are on the horizon - stay tuned as we reveal more inspiring experiences!

DAY 01

Saturday, 11 Jan

DAY

01

Sat, 11 Jan

DAY 02

Sunday, 12 Jan

DAY

02

Sun, 12 Jan

DAY 03

Monday, 13 Jan

DAY

03

Mon, 13 Jan